If you’re European, Japanese trends are sometimes hard to understand. Manba is one of those. It’s followers use thick layers of make up and bronzing cream. It’s so bizarre, that we are stunned by it. It’s weird, fascinating and extreme. All at once.
How to spot a Manba girl (like she’s hard to notice):
-MAKE UP.. and she’s serious about it!
– Hair in different colours.
-Colourful clothing and flowers as decorations.
Love,
Youtopia
Do you remember Care bears?We used to love them back in the early 90’s. Did you know they’re still hot in Japan? Or maybe they had a revival? Anyways, we found a magazine online dedicated to the cutest bears in the world. That’s such a cool thing with Japan, that it acutally can exist a Carebear magazine. That’s why it’s the pop-culture mecca of the world. ❤
Love,
Youtopia
Today we had the grand opening for SUMMER POP’s, a weekend store/art/music concept on Mitt Möllan this summer in Malmö, Sweden. We were so happy to meet customers and chat with them, and it was all in all a perfect Wednesday evening. Live music, good shopping and Free beer. What else could you ask for 😉
PICTURES:
Prepring the store
We had enough stuff to fill it up! Yeeey, we were a bit worried about that.
Me, working with visual merchandising.. haven’t done that in a while and sooo fun to do it for Youtopia for once!
Our beloved Youtopia-model Anna, was there to model.
Wanna shop?
MIKIKO, MIKIKO, MIKIKO!!!
Listening to Live music outsite the store.
People just hung out and it was totally chillaxed and one of those perfect summer evenings. ❤
Love,
Youtopia
This is the most cool swimsuit outfit I ever seen! Amazing! Bold colours and zebra print.
Love,
Youtopia
Japanese Nylon Magazine (Chinatsu Wakatsuki)
Scawaii – japanese fashion magazine
Elle Korea (Amanda Seyfried)
Love,
Youtopia
Two sisters from Sweden created Youtopia in 2010. We are importing clothes from Asia, mainly Korea to sell online at www.youtopia.se.
We felt that we couldn't find the right clothes to be able to express ourselves in Europe and love Asian fashion because it is fun, flirty and allows you to be creative.
When following this blog, you will be able to go behind the scenes of Youtopia, and get to know Rachel and Nathalie a little bit more. You will be able to see what happens on photo shoots, follow us on our travels and get inspired by Asian pop culture/fashion. We will mainly blog about Japanese/Korean trends and fashion that inspires us.
Feel free to interact on this blog. Leave comments, email us pictures or links you think are suitable in the quest of helping girls to STAND OUT IN THE CROWD.
Your Youtopia 
